As a contrarian thinker, Matthew Zachary presented an interesting philosophy about introducing change to the marketplace. In describing this thought he mentions a book that has a very logical title for the topic - "Disruption".
It takes an extra step of empathy to do, but being able to deliver on the wants and needs of others before they voice them to you is a game changing skill to develop. It's relevant because it also applies to yourself and your own development. If you continue meeting your own needs as they exist at face-value, you’re going to be missing an opportunity to dig deeper and get to the root of what would be most valuable to you.