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November 20, 2025

A Never Ending Cycle Of Awareness And Action

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What if life, growth, and improvement were as simple as completing a two step process? What if everything you’ve ever wanted, and the version of yourself you’ve always wanted to become, was on the other side of consistently engaging in just two things?

My mentor Jim Bunch originally taught me a 3 part framework for transformation that has become central to my understanding for behavior change:  Awareness, action, and accountability. 

-Awareness is critical because positive change lacks direction if you don’t have clarity for what you want, or where you want to go… 

-Action is the world’s only mechanism for creating change, and the extent of that impact is only as strong as the quality of the action and your ability to execute it…

-And accountability adds follow through because without doing something, all you have is another idea for how you could change your life.

You have those elements in place and you create alignment that serves as a powerful force forward.

However, dissecting this further, I’m realizing that the process is even simpler than that, and that this 3-step process is actually just a never-ending cycle of awareness and action.

And that’s because accountability is awareness. True accountability is an honest observation of if you did or didn’t do what you intended to. It’s a feedback loop that informs you on how things went, brings consciousness to weaknesses or influencing circumstances, and prepares you to do better next time.

This means that the 3-step process just became a cycle: Awareness <-> Action.

As long as we are always seeking feedback and refining what we want, we are always cultivating more awareness. Then in order to materialize that awareness into reality you need to take action, in the best way you know how.

It’s a cycle that mirrors Jon Assaraf’s ‘Think-Plan-Do-Review’ and Tom Bilyeu’s ‘Goal-Hypothesis-Test-Evaluate’ that he calls the “Physics Of Progress”’

But seeing both of those through this new perspective, both of those are just two parts awareness (what you want + feedback) and two parts action (planning + follow through), connected in a never-ending cycle. 

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