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June 4, 2021

Return on Effort with Greg McKeown

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We all know that if we want to make progress on things that are important to us, we need to put in the time and energy. But it doesn’t stop there, because there are ways to optimize that thought so you can do more with your time and more with your energy. Greg McKeown answers the question about how we should be spending our time in his first book “Essentialism”, and now he’s answering the second question about how we should spend our energy in his new book “Effortless”. As for the latter, this is what he had to say.

Greg asks you to evaluate the ROE, the "Return On Effort". He proposes that the same amount of effort can produce different outcomes, and it’s important to identify the ways you’re putting in effort that yield the greatest results.

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