I spent my childhood by the beach in Southern California, and received an amazing opportunity to play collegiate soccer at the University of California, Davis. In my time there, I studied Neurobiology and became fascinated about understanding the way people think. I applied that interest in my first job as a medical device sales rep, gaining a unique skill-set with great experience, and now work at a startup as a marketer and strategist. I come from an extremely supportive and loving family, and am very driven by living a principled, joyful, and optimistic life.
Whew, I feel like I pulled the curtains on that one. But, see what I did there? In under 30 seconds, I managed to give you a much better picture about who I am, what I do, and why I do it. This is an important skill for many people to master.
We all have a story to tell, and as difficult as it may be for you to see, your story is truly unlike any other. And it is interesting! Maybe this is my Neurobiology and Psychology background speaking, but I am always fascinated to hear about how certain people become the way that they are.
But why tell a story? Well, it’s because people are more likely to follow, understand, and enjoy your message. Jonah Berger’s book, Contagious, talks about viral marketing tactics, and highlights “Stories” as the final component that incorporates all of the other marketing tactics. This is because stories are an extremely effective way of portraying emotional, practically valuable, and relevant information in an entertaining way.
When it comes to a quick personal pitch or story, you should obviously make it your own, but be sure to touch on the who, what, and why. With that framework, you will be able to concisely share information that will help others understand more about you, allowing them to better work with, relate to, and inspire you.