What do you think of when you hear the word “no”? Does the words rejection come to mind? Or maybe a different negative word? Well. let’s change that, and let’s take a lesson from the elite sports marketer David Meltzer and his insight into the meaning of the word no.
This is something I know I need to work on a lot, and I love the way David provided perspective on the topic. A “no” now just might be a necessary step toward the big “yes” you are seeking.