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August 20, 2019

The Fundamentals of Distraction with the Indistractable Nir Eyal

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Here’s something we can all relate to. What can we do to get less distracted? Well, there may not be anyone in the world more qualified to answer this question than Nir Eyal, behavioral design specialist and author of the soon to be released book Indistractable. Nir would argue we first need to understand what exactly distractions are.

That’s a powerful way to define it. Distractions aren’t inherently good or bad, they are simply different than what you intended to be doing. So, the first step is to gain clarity on how you want to spend your time, what you want to be doing, and make decisions accordingly. 

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