This message is to share value, and it plays out favorably in a few ways. To start, it helps you build relationships because people start to see you as a trusted source of information. Also, it holds you accountable to present accurate information because your reputation is on the line. But last, and most interesting in today’s market, it provides an opportunity to develop your personal brand. A recent trend is that consumers are starting to prefer doing business with individuals over companies, and personal branding is the latest way to capture that audience.
Let’s hear from the founder of Addicted2Success Joel Brown, a guy who has built a multi-million dollar business using his personal brand.