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May 1, 2020

Awareness Gives Us Choice with John Assaraf

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I want to touch on something I’ve been hearing recently but I haven’t gone deeper with it yet. It resurfaced when John Assaraf was on the virtual panel of the FashInnovation Worldwide talks, and it’s about our awareness and what it provides us with.


He mentions that our awareness is external, meaning that we can acknowledge the way things have been that we didn’t recognize at first, which I imagine includes subconscious behaviors. Then, when we gain that awareness, we process it and internalize it, adding a new layer to the awareness which is our perception. It’s within that perception where we choose how to take a responsive action, which is more deliberate than merely reacting to our new found awareness.

Awareness gives us choice, it’s within our choices that our freedom lies.

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