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May 21, 2025

The State, Story, and Strategy Framework with Tony Robbins

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Tuning into an event Toby Robbin’s hosted last week, he introduced a new framework that I found to be really compelling. As most of us look to find ways to improve in our lives, we’re trying to uncover new strategies that will boost our chances of success.

Successful strategies can be found all over the place - books, podcasts, courses, videos - and they come from a place of credibility because often they’re being shared by people who’ve used them to achieve their goals. The strategy is meant to guide our actions, which ultimately materialize into our results.

But going a layer deeper, we each have a personal relationship with the strategy we choose.

We have our own perception of how likely it is to work, and how much it is actually working. This is the ‘story’ we assign to the strategy. The 'story' basically provides an explanation for the result we achieved and shapes the way we view it.

The 'story' is unconsciously written by a few different things… One of the primary factors being our belief system. Based on past experiences, a life-time of lessons, and social conditioning we formulate our understanding for how the world works. And it becomes our lens into reality.

Something that plays into that, contributing to our ‘story’ is our energetic state. How we feel predisposes our minds to think a certain way. If we feel good, confident, safe, and in control, we’re more likely to relate with a situation positively. If we feel tired, scared, and stressed, we’re more likely to respond to that same situation much more negatively.

The reason Tony chose to bring this all up is because we spend so much time working on our strategy to improve performance... When in reality the most impactful thing we could do is manage our personal state.

Our energetic state influences the story we create, which is responsible for the way we show up to executing a tactic. A more positive state leads to more convicted, ambitious, consistent, empowered action… Which leads to better results.

When we feel on fire we bring more resilience, discipline, and confidence to everything we do. And we can control that… It simply involves being more intentional about taking care of our bodies, disrupting lazy patterns, introducing movement throughout the day, and creating a more energized and aroused state.

So join me in giving that a try for a week! When you feel tired, lazy, burned out, or unmotivated, change your start with some pushups, breathing, dancing, or something to get your blood flowing. Having focused a lot on my state management in the past, it feels really good, and it works!

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