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April 18, 2021

SISD #50 - Creativity with Shane Snow and Allen Gannett

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Topics Covered:

  • Defining Genius - Genius is thought to be something you’re born with, when in reality it’s something that is earned and worked toward until it’s in a place to be labeled as genius.
  • The Eternal Nature of Storytelling - Stories are extremely meaningful to us, and that has developed because of the evolutionary advantages pertinent to sharing information that historically helped keep us alive.
  • Order and Disorder - They’re both requirements for good art, but they play different roles to allow the piece to come together

Highlight Quotes:

  • “The liberal use of the word ‘genius’ is a form of giving ourselves permission not to try and not to fail.”
  • “Our drive for the familiar is for safety recognition, and our drive for the novel is a reward-seeking behavior.”
  • “Sometimes when you fail it’s because of luck, sometimes when you fail it’s because you made the wrong decisions, but often times it’s both.

About Allen:

Allen Gannett was the CEO and Founder of Track Maven, a marketing analytics company. He is also the author of the book "The Creative Curve".

About Shane:

Shane Snow is the Founder and CEO of Contently, a leading content marketing platform, as well as the author of 3 incredible books: "Smartcuts", "Dream Teams", and "The Storytelling Edge".


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